Hayley Herzing (Jungmann) leads the Department of Design at Havas Chicago as VP/Design Director. As a designer / creative director in NYC and Chicago her past workplaces include Esquire & Harper’s Bazaar magazines, OKRP, Estee Lauder, LVMH, and Calvin Klein. Hayley has led award winning design work for Yellowstone National Park, Plezi, Wayfair, Morton Salt, Stanley Steemer, Adidas, and campaigns for the City of Chicago.

She received 2 Silver Cannes Lions and several nominations for her work on Yellowstone Inheritance Pass. In 2023, D&AD named her 19th in their annual Top Design Directors list. Her work has received awards and nominations at Cannes Lions, LIAs, Clio's, One Show, and Effies.

In 2026, Hayley rejoined Book180 as an instructor of design to budding art directors.

AWARDS / RECOGNITION

TOP 100 DESIGN DIRECTOR D&AD (ranked 19th globally)

Yellowstone Inheritance Pass
CANNES LION - 2 SILVER
Cannes Lion - 3 Shortlist Nominations
One Show - 1 Silver Pencil, 2 Shortlists
LIA - 1 Silver, 1 Bronze
CLIO - 2 Silver, 3 Bronze, 1 Shortlist

Plezi Sugar Pack
Bronze Clio
FAB Award - 2 Gold
AICP Next Innovation -Shortlist

Chicago Red Stars Wrigley Field Take Over
Clio Sports- Silver & Shortlist,
Effies - Bronze & Finalist

Unlock Water For All
One Show - Design/Print - Shortlist

MASTERS DEGREE (MS) Communication Design
Pratt Institute New York City

EXPERIENCE

Havas, Chicago : VP, Design Director / Department Head (current)
Yellowstone National Park, Stanley Steemer, Morton Salt, Plezi, Wayfair, Adidas, Buddig, Yumbo, Museum of Science + Industry, City of Chicago (campaigns: gun violence, safety, theater, tourism), Lyric Opera, Moen, James Hardie, JOB, OCB, myQ, Autozone, Babybel, The Laughing Cow, New Business, Havas branding and specialty packaging

Cutwater, San Francisco CA Freelance Design / Art Direction
Discover Boating, WNBA, Sesame Street Place, Unbound Documentary

Chicago Portfolio School Instructor
Design Basics for Copywriters
Layout & Critique (Designers & Copywriters)

OKRP, Chicago Freelance, Design
Chili's, Groupon, cars.com, internal branding & packaging projects

Marian Williams Design, Chicago Permalance Designer / Art Director
Target Cartwheel, The 606, Baker Furniture, Optimus

LVMH, NYC (Louis Vuitton Moët Hennessey, corp. headquarters)
Design Consultant- Guerlain, Givenchy

Estée Lauder, NYC (corp. headquarters)
Design Director - global: makeup / fragrance / holiday categories
Art Direction, photoshoots

Calvin Klein, NYC Associate Art Director, Jeans

Frédéric Fekkai, NYC Senior Designer: packaging haircare/gifts & print design

Harper's Bazaar magazine, NYC Senior Designer

Esquire magazine, NYC Designer


Freelance /contract work

Y&R Advertising
Laird + Partners
Art Encounter
Sister District
Open Delta Group
Northwestern University
University of Illinois Chicago
We Are Unlimited
Engage Pilates
Re+Form Studio
GIPPCC Foundation
THANC Foundation
SAVI Foundation

EDUCATION

Masters Degree, Pratt Institute, NYC Communication Design

New York School of Interior Design Interior Design, 20 credits

Bachelor’s Degree, LHU of PA
International Business Studies / Art History