Areas of Expertise

Design
Art Direction
Brand Identity
Packaging
Advertising

Welcome to HJCMYK. I am Hayley Herzing-Jungmann, a multi-disciplinary designer with 20+ years experience working on brand identity, advertising, and packaging. Named 19th Top 100 Design Director of 2023 by D&AD. I am also a graduate of Pratt Institute in NYC, where I earned a Masters Degree in Communication Design. My career began as a designer working on luxury and fashion brands for Esquire magazine and Harper's Bazaar magazine, Louis Vuitton Moët Hennessey (LVMH), Frédéric Fekkai, Estée Lauder, and various ad agencies. My work has received two Cannes Lions in addition to awards at One Show, London International (LIA's) and CLIO. I am currently the VP, Design Director at Havas, in Chicago.

MASTERS DEGREE (MS) Communication Design
Pratt Institute New York City

AWARDS / RECOGNITION
Top 100 Design Director D&AD 2023
(ranked 19th globally)
Cannes Lion Silver x2 - Yellowstone Inheritance Pass
Cannes Lion - 3 Shortlist Nominations - Yellowstone Inheritance Pass
One Show - 1 Silver Pencil, 2 Shortlists - Yellowstone Inheritance Pass
LIA - 1 Silver, 1 Bronze - Yellowstone Inheritance Pass
CLIO - 2 Silver, 3 Bronze, 1 Shortlist- Yellowstone Inheritance Pass
One Show - Design/Print - 1 Shortlist Nomination - Unlock Water For All

EXPERIENCE

Havas, Chicago : VP, Design Director (current)
Yellowstone National Park, Plezi, Wayfair, Adidas, Museum of Science + Industry, City of Chicago (Gun Violence, Safety, Theater, Tourism), Lyric Opera, Moen, James Hardie, JOB, OCB, myQ, Autozone, Babybel, The Laughing Cow, NAR, New Business, Havas branding and specialty packaging

Cutwater, San Francisco CA Freelance Design / Art Direction
Discover Boating, WNBA, Sesame Street Place, Unbound Documentary

Chicago Portfolio School Instructor
Design Basics for Copywriters

Layout & Critique (Designers & Copywriters)

OKRP, Chicago Freelance, Design
Chili's, Groupon, cars.com, internal branding & packaging projects

Marian Williams Design, Chicago Permalance Designer / Art Director
Target Cartwheel, The 606, Baker Furniture, Optimus

LVMH, NYC (Louis Vuitton Moët Hennessey, corp. headquarters)
Design Consultant- Guerlain, Givenchy

Estée Lauder, NYC (corp. headquarters)
Design Director - global: makeup / fragrance / holiday categories
Art Direction, photoshoots

Calvin Klein, NYC Associate Art Director, Jeans

Frédéric Fekkai, NYC Senior Designer: packaging haircare/gifts & print design

Harper's Bazaar magazine, NYC Senior Designer

Esquire magazine, NYC Designer


Freelance /contract work

Y&R Advertising
Laird + Partners
Art Encounter
Sister District
Open Delta Group
Northwestern University
University of Illinois Chicago
We Are Unlimited
Engage Pilates
Re+Form Studio
GIPPCC Foundation
THANC Foundation
SAVI Foundation

EDUCATION

Masters Degree, Pratt Institute, NYC Communication Design

New York School of Interior Design Interior Design, 20 credits

Bachelor’s Degree, LHU of PA
International Business Studies / Art History

Email
hherzing@mac.com

Phone
917-450-0329