Areas of Expertise

Design Leadership
Creative Direction
Brand Identity
Packaging
Advertising

Hayley Herzing (Jungmann) leads the Department of Design at Havas Chicago as VP/Design Director. As a design leader / creative director in NYC and Chicago past workplaces include Esquire & Harper’s Bazaar magazines, OKRP, Estee Lauder, LVMH, and multiple ad agencies. Hayley has led award winning design work for clients such as Yellowstone National Park, Plezi, Wayfair, Morton Salt, Stanley Steemer, Adidas, and campaigns for the City of Chicago. She received 2 Silver Cannes Lions and multiple awards and nominations at LIAs, Clio's, One Show, and Effies. In 2023, D&AD ranked her 19th in their annual Top Design Directors list.

In 2026, Hayley rejoined Book180 as an instructor of design for student art directors.


AWARDS / RECOGNITION

Top 100 Design Director D&AD (ranked 19th globally)

Yellowstone Inheritance Pass
CANNES LION - 2 SILVER
Cannes Lion - 3 Shortlist Nominations
One Show - 1 Silver Pencil, 2 Shortlists
LIA - 1 Silver, 1 Bronze
CLIO - 2 Silver, 3 Bronze, 1 Shortlist


Babybel Wax Tracks
ADC Merit award, Brand Communication Design
Clio, 2 Bronze

Plezi Sugar Pack
Bronze Clio
FAB Award - 2 Gold
AICP Next Innovation -Shortlist

Chicago Red Stars Wrigley Field Take Over‍ ‍
Clio Sports- Silver & Shortlist
Effies - Bronze & Finalist

Unlock Water For All
One Show - Design/Print - Shortlist

MASTERS DEGREE (MS) Communication Design
Pratt Institute New York City

EXPERIENCE

Havas Chicago : VP, Design Director / Department Head (current)
Yellowstone National Park, Stanley Steemer, Morton Salt, Plezi, Wayfair, Adidas, Buddig, Yumbo, Museum of Science + Industry, City of Chicago (campaigns: gun violence, safety, theater, tourism), Lyric Opera, Moen, James Hardie, JOB, OCB, myQ, Autozone, Babybel, The Laughing Cow, New Business, Havas branding and specialty packaging

Cutwater San Francisco CA Freelance Design / Art Direction
Discover Boating, WNBA, Sesame Street Place, Unbound Documentary

Chicago Portfolio School Instructor
Design Basics for Copywriters‍ ‍
Layout & Critique (designers & copywriters)

OKRP Chicago Freelance Design
Chili's, Groupon, cars.com, internal branding & packaging projects

Marian Williams Design Studio Chicago Designer / Art Director
Target Cartwheel, The 606, Baker Furniture, Optimus

Louis Vuitton Moët Hennessey NYC Design Consultant
Brands: Guerlain and Givenchy

Estée Lauder NYC Design Director / Art Director
Makeup / Fragrance / Global Holiday categories
Oversaw photoshoots and design

Calvin Klein NYC‍ ‍Associate Art Director of Jeans

Frédéric Fekkai NYC‍ ‍Senior Designer
Haircare packaging / print design

Harper's Bazaar magazine NYC Senior Designer

Esquire magazine NYC Designer

FREELANCE

Y&R Advertising
Laird + Partners
Art Encounter
Sister District
Open Delta Group
Northwestern University
University of Illinois Chicago
We Are Unlimited
Engage Pilates
Re+Form Studio
GIPPCC Foundation
THANC Foundation
SAVI Foundation

EDUCATION

Masters Degree, Pratt Institute, NYC Communication Design

New York School of Interior Design Interior Design, 20 credits

Bachelor’s Degree,LHU of PA
International Business Studies / Art History

Email
hherzing@mac.com

Phone
917-450-0329