Areas of Expertise
Design
Art Direction
Brand Identity
Packaging
Advertising
Welcome to HJCMYK. I am Hayley Herzing-Jungmann, a multi-disciplinary designer with 20+ years experience working on brand identity, advertising, and packaging. Named 19th Top 100 Design Director of 2023 by D&AD. I am also a graduate of Pratt Institute in NYC, where I earned a Masters Degree in Communication Design. My career began as a designer working on luxury and fashion brands for Esquire magazine and Harper's Bazaar magazine, Louis Vuitton Moët Hennessey (LVMH), Frédéric Fekkai, Estée Lauder, and various ad agencies. My work has received two Cannes Lions in addition to awards at One Show, London International (LIA's) and CLIO. I am currently the VP, Design Director at Havas, in Chicago.
MASTERS DEGREE (MS) Communication Design
Pratt Institute New York City
AWARDS / RECOGNITION
Top 100 Design Director D&AD 2023 (ranked 19th globally)
Cannes Lion Silver x2 - Yellowstone Inheritance Pass
Cannes Lion - 3 Shortlist Nominations - Yellowstone Inheritance Pass
One Show - 1 Silver Pencil, 2 Shortlists - Yellowstone Inheritance Pass
LIA - 1 Silver, 1 Bronze - Yellowstone Inheritance Pass
CLIO - 2 Silver, 3 Bronze, 1 Shortlist- Yellowstone Inheritance Pass
One Show - Design/Print - 1 Shortlist Nomination - Unlock Water For All
EXPERIENCE
Havas, Chicago : VP, Design Director (current)
Yellowstone National Park, Plezi, Wayfair, Adidas, Museum of Science + Industry, City of Chicago (Gun Violence, Safety, Theater, Tourism), Lyric Opera, Moen, James Hardie, JOB, OCB, myQ, Autozone, Babybel, The Laughing Cow, NAR, New Business, Havas branding and specialty packaging
Cutwater, San Francisco CA Freelance Design / Art Direction
Discover Boating, WNBA, Sesame Street Place, Unbound Documentary
Chicago Portfolio School Instructor
Design Basics for Copywriters
Layout & Critique (Designers & Copywriters)
OKRP, Chicago Freelance, Design
Chili's, Groupon, cars.com, internal branding & packaging projects
Marian Williams Design, Chicago Permalance Designer / Art Director
Target Cartwheel, The 606, Baker Furniture, Optimus
LVMH, NYC (Louis Vuitton Moët Hennessey, corp. headquarters)
Design Consultant- Guerlain, Givenchy
Estée Lauder, NYC (corp. headquarters)
Design Director - global: makeup / fragrance / holiday categories
Art Direction, photoshoots
Calvin Klein, NYC Associate Art Director, Jeans
Frédéric Fekkai, NYC Senior Designer: packaging haircare/gifts & print design
Harper's Bazaar magazine, NYC Senior Designer
Esquire magazine, NYC Designer
Freelance /contract work
Y&R Advertising
Laird + Partners
Art Encounter
Sister District
Open Delta Group
Northwestern University
University of Illinois Chicago
We Are Unlimited
Engage Pilates
Re+Form Studio
GIPPCC Foundation
THANC Foundation
SAVI Foundation
EDUCATION
Masters Degree, Pratt Institute, NYC Communication Design
New York School of Interior Design Interior Design, 20 credits
Bachelor’s Degree, LHU of PA
International Business Studies / Art History
Email
hherzing@mac.com
Phone
917-450-0329