Babybel and Timbaland collaborate to make a limited-edition Mini Wax Tracks—the biggest MINI-SIZED drop ever! Inspired by the iconic Babybel red wax, we prove that small can be mighty. Two exclusive remixes pressed onto a 1.5 inch vinyl record produced by Timbaland and released to influencers and lucky fans.

Custom type is crafted to feel like melted wax, the gatefold circles sized are exactly to mini cheese, and creamy colored vinyl is carefully matched to the product creating a visual experience that translates the joy of Babybel’s beloved product to music fans.

Role: Design Director: custom type, website, influencer kit, gatefold album & vinyl
Creative Directors: Brett Terblanche & Priyoshi Kapur
Designer: Korey Adams
Agency: Havas, Chicago