Babybel and Timbaland collaborated to make a limited-edition Mini Wax Tracks—the biggest MINI-SIZED drop ever! Inspired by the iconic Babybel red wax, proves small can be mighty. Two exclusive remixes pressed onto a 1.5 inch vinyl record released to influencers and lucky fans.

Using the brand font as a starting point, I spent several days crafting each letter to feel organic like melting cheese and wax. The circles on the album sleeve are sized exactly to the mini cheese, and a creamy colored vinyl was carefully matched to the product. The attention to detail creates a visual experience that translates the joy of Babybel’s beloved product to music fans.

Awards: 2x Cannes Shortlist, 1 Silver & 2 Bronze Clios, ADC Merit Award Brand Design, D&AD Pencil

Role: Design Lead + custom type, website, influencer kit, gatefold album & vinyl
+Creatives: Brett Terblanche-ECD, Priyoshi Kapur & Josh Parmenter-CDs, Korey Adams-designer
Agency: Havas, Chicago