Goodness Land Board Game

Havas teamed up with toymaker Hasbro and Babybel to create a variation of the beloved game, Candy Land. The intent is to bridge the gap between Millennial parents and their kids during playtime by playing a nostalgic game. Fans entered a chance to win a limited-edition game and had over 5000 entries.

Role: Design / Design Director
Creative Director: Jimmy Dietzen Art Director : Kat Ashenden
Agency: Havas, Chicago