Michelle Obama is the co-founder and strategic partner of Plezi, a low sugar juice and fizz drink for kids and teens. She is on a mission to drive change in the food and beverage industry. Using the existing bottle design as a starting point, I led the creation of the overall brand visual identity as well as additional art direction. The result is a fun, colorful, and Absurdly Good design system that works across the Plezi ecosystem.

Role: Design Lead + Art Direction
+Creative Director: Jeff Beck & Senior Designer: Korey Adams
Agency Havas Chicago