Michelle Obama is the co-founder and strategic partner of Plezi, a low sugar juice and fizz drink for kids and teens. She is on a mission to drive change in the food and beverage industry. Building off a great foundation, I led the creation of the overall brand visual identity as well as additional art direction . The result is a fun, colorful, and Absurdly Good design system that works across the Plezi ecosystem.

Role : Head of Design / Art Director
Creative Director : Jeff Beck & Senior Designer: Korey Adams
Agency : Havas Chicago