Michelle Obama is the co-founder and strategic partner of Plezi, a low sugar juice and fizz drink for kids and teens. She is on a mission to drive change in the food and beverage industry. Building off a great foundation, I led the creation of the overall brand visual identity and art direction of visuals. The result is a fun, colorful, and Absurdly Good design system that works across the Plezi ecosystem.

Role: Head of Design / Art Director / Havas, Chicago
Senior Designer: Korey Adams